The brand identity for Circus Chocolate is based on all things sweet and kitsch. I knew at the start of this project I wanted the main focus to be a clown. I started building out each clown as a flavor for the chocolate bars and the vision really started to come to life. I knew I wanted this brand to be retro and yummy so I built ads and product designs to reflect that.

Healthy | Pastels | Kitsch | Retro