The brand identity for thorn is based on gothic and moody elements. The goal of this product was to get the customer interested in subscribing to a monthly dried flower bouquet. The overall brand mimics the styling of romantic elements and the graphics are inspired by dark whimsy. I wanted to build a brand that showcased visuals for app and UI design while also building marketing elements. Just like thorns on a rose, there is beauty and sadness in sending flowers.

Dark | Moody | Romantic | Gothic